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KMID : 1001720030130010169
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Journal of Vocational Rehabilitation
2003 Volume.13 No. 1 p.169 ~ p.204
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A Study on the Adoption of the Marketing Strategy in the Vocational Rehabilitation Facilities
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Abstract
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The purpose of this study was to clarify the necessity for the vocational rehabilitation facilities to adoption marketing strategy. The data were analyzed with the frequency, percentage, oneway ANOVA in use of SPSS 10.0 package. The 96 subjects were collected from 196 vocational rehabilitation facilities. Results indicate that the vocational rehabilitation facilities shows the average level about the marketing strategy on the whole. But the development of program and product, the public relations, the brand making, the package and the quality control etc show low level. Implications are that it is necessary for facilities to formulate a new systematic and technical marketing strategy, and the government should systematically support the institutions and budget to adopt the marketing strategy.
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KEYWORD
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vocational rehabilitation facility, marketing concept, marketing strategy, marketing environment
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